Offering personalized clothing with character at an affordable price
Vaughn Grant III has been an entrepreneur for as long as he can remember. He has run errands for elderly congregants of his local church, rushing to fulfill the needs of others before his own. When he worked for a uniform-making business, Vaughn saw an opportunity to build a profitable enterprise by accommodating non-wholesale orders. “I wanted to make customizing apparel more affordable, allowing individuals and small businesses to access these products,” Vaughn says.
In 2007, Vaughn opened Endless Customizing Apparel, a retail shop that offers screen printing, tackle twill embroidery, direct-to-garment printing, and rhinestone application. The business locally sources fabrics from hometown vendors including Hudson’s Embroidery and Fellers Vinyl Wrap Supply Company. Partnering with local businesses allows Vaughn to commit to a stable product source as well as keep resources circulating throughout his community.
Thanks to Accion’s partnership with The Hartford through its Communities with HART Program, Vaughn financed the purchase of a Spangle machine, which quickly transfers sequins to garments. Fairly new to the market, the equipment has helped differentiate his product offerings to the local community and now positions his business to expand its customer base to include women that seek out jeweled sporting apparel in a big sports town.
By leveraging the fruits of a professional network of local business owners to build customer referrals and streamline order processing, Vaughn has strengthened his brand and increased his word-of-
mouth business opportunities. Due to the close proximity of vendor warehouses, expedited services have become a signature benefit of ordering from Endless Customizing Apparel. Vaughn completes samples for businesses within hours of the order to facilitate ease of purchase and build customer satisfaction.
Vaughn is committed to helping his community, growing his business, and donating products to local businesses with special attention to religious services and community events. Excited about his Spangle machine, Vaughn plans to pursue new business partnerships by marketing his new digital screen printed shirts with flair to local flea markets such as Traders Village and Mission Open Air Flea Market to sellers who produce women’s and children’s items.