SamuelAdams

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March 17
BREW MEETS BISCUIT ON ST. PATRICK’S DAY premium

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You might know that St. Patrick’s Day honors Ireland’s patron saint, but you might not realize that an American craft beer, Samuel Adams Boston Lager, is one of the most popular pints raised on St. Patrick’s Day each year.

New York City’s Field & Clover, an Accion Client and participant in the Samuel Adams Brewing the American Dream program, created St. Patrick’s Day Boston Lager Biscuits to honor the holiday. These beer infused biscuits put an Irish twist on a classic American comfort food. The collaboration generated interest in the media, and Field & Clover founder Annie Etheridge had the opportunity to discuss with the New York Business Journal and Metro New York.

About the St. Patrick’s Boston Lager Biscuit:

  • Caraway seeds evoke Irish soda bread, a St. Paddy’s standby, while Irish cheddar adds a sharp, uniquely Irish kick.
  • Want to send biscuits to friends and
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December 16
Food & Beverage Business Tips! premium


When starting your own business, some of the best lessons can be learned from those who’ve already gone through the process. Here are valuable insights from some Accion clients who built their own successful food and beverage businesses from the ground-up:

  1. Dream Big and Just Do it!
  2. Build your “Dream Team”
  3. Accept that Failure and Growth go Hand-in-Hand
  4. Be Clear About Your Intentions
  5. Make Time for Life Outside of Work
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December 7
CONGRATS TO THE 2015 PITCH ROOM COMPETITION WINNER CHIC-A-PEAS! premium

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The 3rd Annual Brewing the American Dream Pitch Room Competition was held on Thursday, December 3rd at WeWork in New York City’s Financial District.  The winner of the $10,000 business grant and a year of coaching with Samuel Adams was the New York based company, Chic-a-Peas, owned by David Levi and Darren Shlisky (shown above with Boston Beer Founder and Brewer, Jim Koch).  Chic-a-Peas are a healthy,  baked chic pea snack that come in a range of flavors including Sea Salt, Falafel, Sweet BBQ, and Fresh Salsa.  The runner up of the Pitch Room Competition was Ryan Cahill, owner of Aveyo, an avocado mayo spread.  As runner up, Ryan will receive 10 hours of business coaching with Samuel Adams.  Other Pitch Room contestants included: Katie and Charlie Morgan of Right Bee Cider from Chicago, Liz Gutman of Liddabit Sweets in New York, Ray Berry and Mike Yates of White

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December 2
SAMUEL ADAMS AND GOODWIN PROCTER’S FOOD LABELING WORKSHOP COMES TO BOSTON! premium

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On Tuesday, December 1st as part of its Neighborhood Business Initiative, Goodwin Procter teamed up with the Samuel Adams Brewing the American Dream program to bring its annual Food Labeling and Packaging Workshop to Boston.  This event was held at the Samuel Adams Brewery in Jamaica Plain and covered topics in Design, Marketing, Intellectual Property and Products Liability for small business food and beverage entrepreneurs.  Attendees heard from Samuel Adams employees and legal experts from Goodwin Procter on business and legal issues affecting the food and beverage industries. The workshop began with an opportunity to network for food and beverage entrepreneurs followed by presentations on:

• Designing your label from shapes to strategy
• Owning your logo & brand – trademark and other intellectual property law
• Beer label basics
• Creating and building a brand
• Bold letters, fine print and product liability

The event ended with a …

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November 23
SAMUEL ADAMS NYC PITCH ROOM WINNERS ANNOUNCED! premium

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Congratulations Liddabit Sweets and Chic-a-Peas for winning the NYC Pitch Room Competition hosted by Samuel Adams Brewing the American Dream and Accion!The two hour event on November 16th was kicked off with a networking reception and followed by consulting sessions with Accion and Samuel Adams employees and local business experts, who consulted on topics ranging from Marketing and Sales to Legal Advice and more!

The Brewing the American Dream Pitch Room Competition is a nationwide competition which allows participants to craft and present a two minute pitch to a panel of experienced judges. A regional winner is selected based on quality of presentation, creativity, passion, and product viability. Winners from the four regions, including New York, Boston, Chicago and San Diego, then compete in the Pitch Room Finals for a $10,000 business grant and a year of extended coaching and mentoring from Samuel Adams.

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November 19
LAST NIGHT’S BREWING THE AMERICAN DREAM SPEED COACHING EVENT IN AUSTIN! premium

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Another successful Brewing the American Dream Speed Coaching event took place in downtown Austin last night at Capital FactorySamuel Adams and Accion teamed up with local lending partner, LiftFund to bring the unique free Speed Coaching event to food and beverage entrepreneurs in the Austin area.  57 small food and beverage business owners were able to meet for six twenty minute one on one coaching sessions with business professionals coaching on a range of expertise including marketing, legal, accounting, sales, lending, real estate, promotions and more! This was the first time the Brewing the American Dream Speed Coaching event came to Austin! Learn more about Accion’s partnerships with Samuel Adams and Brewing the American Dream Speed Coaching here!…

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November 12
CALLING ALL FOOD AND BEVERAGE BUSINESS OWNERS! premium

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Join us on Monday, November 23rd from 1-2 PM EST for a FREE Samuel Adams Brewing the American Dream Design Webinar with Matthew Moffatt!

This webinar will go over helpful design techniques for food and beverage product packaging and labeling and cover the basic design principles successful products employ to help make your own food or beverage product jump off the shelf!  Webinar Presenter, Matthew Moffatt, Creative Director and Owner of ALMANAC DESIGN has spent 22 years in the design industry including key roles at agencies, in-house and media publications. Before starting Almanac Design in New York City Matt was Creative Director at the Boston Beer Company where he led a team of ten designers responsible for all packaging and product development. Spots are filling up fast! Sign up here today!

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November 12
BREWING THE AMERICAN DREAM SPEED COACHING TRAVELS TO AUSTIN! premium

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Samuel Adams Brewing the American Dream and the LiftFund are excited to bring a Speed Coaching event to Austin, TX! The event will kick off with a networking reception at 6:30pm. During the reception attendees will have the opportunity to network and sign up for the consulting stations that are most relevant to their business, which include: Marketing and E-Commerce, Packaging, Sales and Distribution, Business Financing, Legal Advice for Your Business …and more!  After brief welcome remarks, attendees will have the chance to meet for multiple 20 minute sessions with business experts from Samuel Adams, LiftFund, SCORE and others to receive personalized coaching and network with other small business owners.

 

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November 12
SPEED COACHING AND PITCH ROOM COMPETITION COMES TO NEW YORK premium

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Samuel Adams Brewing the American Dream and Accion are excited to host a Pitch Room Competition followed by a Speed Coaching event in New York on Monday, November 16th from 7:00-9:30PM at Berg’n Beer Hall, 899 Berg’n Street Brooklyn, NY 11238.  The event will kick off with a networking reception at 6:00PM. During the reception attendees will have the opportunity to network with other entrepreneurs and sign up for the consulting stations such as: Marketing and E-Commerce, Packaging, Sales and Distribution, Business Financing, Legal Advice for Your Business…and more!

At 7:15PM we will give brief welcome remarks and announce the Pitch Room Competition winner and then attendees will have the chance to meet for multiple 20 minute sessions with Accion and Samuel Adams employees and local business experts from businesses like Luke’s Lobster, Adelina’s, Kickstarter and Etsy to receive personalized coaching and network with other small …

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November 4
SAMUEL ADAMS BREWING THE AMERICAN DREAM NEW YORK PITCH ROOM COMPETITION premium

 

Samuel Adams Brewing the American Dream, a micro-lending and coaching program for small business owners working in food, beverage and craft brewing, will host its regional Pitch Room competition in NYC’s Borough of Brooklyn. The Brewing the American Dream Pitch Room is a national competition that helps food and beverage business owners perfect the art of the sales pitch, as well as gain exposure to important food and beverage retailers and buyers.

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