Congratulations Liddabit Sweets and Chic-a-Peas for winning the NYC Pitch Room Competition hosted by Samuel Adams Brewing the American Dream and Accion!The two hour event on November 16th was kicked off with a networking reception and followed by consulting sessions with Accion and Samuel Adams employees and local business experts, who consulted on topics ranging from Marketing and Sales to Legal Advice and more!

The Brewing the American Dream Pitch Room Competition is a nationwide competition which allows participants to craft and present a two minute pitch to a panel of experienced judges. A regional winner is selected based on quality of presentation, creativity, passion, and product viability. Winners from the four regions, including New York, Boston, Chicago and San Diego, then compete in the Pitch Room Finals for a $10,000 business grant and a year of extended coaching and mentoring from Samuel Adams.

31Liddabit Sweets uses locally sourced ingredients in order to create handmade fresh, scrumptious, and responsibly made sweets. Their locations spanning across New York offer a range of sweets and classes for those looking to try their hand at making delectable candy!


Dave & Darren from Chic-a-Peas developed a healthy snacking alternative which combines feel-good natural ingredients and nutritional values with crunchy deliciousness!

“Both winners had very passionate, informative pitches. They were also clearly primed for growth. I’ll be excited to see them compete in the finals!” noted Ellen Black, Pitch Room attendee.

Do you have a passion for your food or beverage product? Would you like the opportunity to pitch your product in front of a panel of judges including Samuel Adams’ Founder Jim Koch? Learn more about Pitch Room!

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