Samuel Adams Brewing the American Dream, a micro-lending and coaching program for small business owners working in food, beverage and craft brewing, will host its regional Pitch Room competition in NYC’s Borough of Brooklyn. The Brewing the American Dream Pitch Room is a national competition that helps food and beverage business owners perfect the art of the sales pitch, as well as gain exposure to important food and beverage retailers and buyers.

After providing critical, impactful advice to each of the participants, the judges will select a winner based on criteria including quality of pitch, creativity, passion, and product viability. The winners will be invited to participate in the finals in December, also in NYC, where they will compete with other regional winners from across the country for a $10,000 business grant, extended mentoring from Samuel Adams and the potential for their product to be sold at leading retail locations.

Entrepreneurs will present their best sales pitch to a panel of expert judges including:
• Jim Koch, Founder and Brewer, Samuel Adams
• David Burke, American Chef and Restaurateur
• Matthew Stinchcomb, Executive Director,
• Farrah Shaikh McLaren, Food & Lifestyle Digital Editor/Producer at FWx, Food & Wine

Both regional winners from the NYC Pitch Room competitions over the last two years – Brewla Bars and Caputo Brothers Creamery – also went on to win the finals, and each are thriving. In fact, since winning the 2013 competition, Brewla Bars has entered 1,200-1,500 stores with their brewed ice pops, and attributes the Brewing the American Dream program as a major catalyst for its recent growth opportunities.

Business owners and entrepreneurs interested in participating can apply at

Applications close the week of 11/9/15.

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