Accion Hosts Workshop on Food Labeling and Packaging

On Monday night Accion, in partnership with Goodwin Procter and Samuel Adams Brewing the American Dream Program, held a food labeling workshop at Goodwin Procter’s offices in the NY Times Building located in mid-town Manhattan. The event provided a venue for food and beverage business owners to learn and connect with each other, while enjoying food catered by Accion clients Noel’s Kitchen and Jamaican Grill Jerk Center. Attendees heard from four expert speakers from Samuel Adams and Goodwin Procter on topics including:
• Designing your label from shapes to strategy
• Owning your logo & brand – trademark and other intellectual property law
• Beer label basics
• Creating and building a brand
• Bold letters, fine print and product liability

Client Caterers

Noel’s Kitchen: Robert Crawford is the sole owner of his home-based catering company “Noel’s Kitchen,” which he started in 2013. His company services the New York, New Jersey and Connecticut region and is located in Brooklyn, NY. Noel’s Kitchen offers a unique and exciting menu that infuses Cajun, Creole, Sothern, BBQ and Classic American style cuisines. Robert has a background in the food and beverage industry, having interned at the Plaza Hotel in the food and beverage department and completed his degree in hospitality from Monroe College. It was during Robert’s internship with the Plaza that he discovered his love of cooking and decided he wanted to pursue a culinary career. Robert finished his training and then in 2013 started his own business. He received a $3,000 Accion loan to use for marketing purposes. Robert also has taken on a social mission for his business by making it a goal to hire ex-offenders and individuals who otherwise would have difficulty finding employment due to previous time served. “It’s hard to obtain employment with a black mark on your record. No matter how talented you are, it’s almost impossible to erase the stigma that goes with being a convicted felon,” he said, adding that Noel’s Kitchen gives these individuals a second chance at a new career.
Jamaica Grill Jerk Center: Jamaica Grill Jerk Center, Inc. is a home-based catering business in Brooklyn. Owner Lancelot Brown caters food for events, parties, corporations and individuals. Jamaica Grill has been in operation for a little less than a year. Chef Lance has been doing culinary arts since age 17, making the meals for his younger siblings and father. After seeing his unique passion for the cooking arts, his family encouraged him to embrace and pursue it as a career path. When he took a food and nutrition class at school, his passion and skills for cooking stood out. He started his journey working as a line cook at four star restaurants in Jamaica. Lance took his passion and continued improving on it by cooking at family events and for co-workers. After training at University of Technology Jamaica where he achieved his degree in Food & Beverage Hotel & Resort Management, he worked in various hotels and restaurants until emigrating to the United States, where he continued working in the restaurant and hotel industry. He returned to school to further his education and enhance his skills. He enrolled in the Culinary Arts Program at the Arts Institute of NYC where he graduated first in his class, obtaining a degree in Culinary Arts and Restaurant Management with Honors and Credits in Nutrition from the National Restaurant Association America. Lance continued his journey in the restaurant industry rising to the rank of executive sous chef. His passion for his home cuisine and its uniqueness is what pushed him to open his own restaurant. Lance says he wants to share the authentic and rustic taste and style of Jamaica with everyone who is unfamiliar with it and fellow Jamaicans who have longed for the childhood memories of home cooked meals.

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