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Your company’s website is the first exposure many potential customers are going to have to your business. Even if you run your business primarily offline, your digital presence can and should be a powerful marketing tool for your business. Think of your website as a way to introduce yourself to new customers and keep current customers engaged. Regardless of the type of company you have, there are some basic items every small business website should have.

1. Information About Your Business

2. User-Friendly Navigation

3. Easy-to-Find Contact Information

4. Relevant, Engaging Content

5. Analytics Tools


Simply having a web presence isn’t enough in the digital age. Your website isn’t just an extension of your brand—it is your brand. Keeping first-time and returning visitors engaged online will turn them into loyal customers and brand advocates.

Click here to read the full article and to see more information about what your website needs.





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