3 Ways to Make the Most Out of Small Business Saturday


This Saturday, November 29, is the five year anniversary of Small Business Saturday. Sandwiched between Black Friday and Cyber Monday, Small Business Saturday was created by American Express to help small businesses get more customers during one of the most shopping-frenzied weekends of the year.

In 2012, an estimated $5.5 billion was spent at small businesses on Small Business Saturday. In 2013, over 1,450 people signed up to rally their communities to support the day.

So what’s in store for 2014?

As the movement continues to grow, here are three ways for you to get involved and learn more about the impact of the small business community:

  1. Buy from your neighborhood’s small businesses and #DineSmall

Make time to spend a part of your Saturday at your favorite local restaurant or shop. If you want to discover something new, use American Express’ small business locator, The Shop Small Map, to find and explore local businesses near you. The Small Business Administration is partnering with the National Restaurant Association to encourage small business supporters to #DineSmall at local restaurants and bars, so search for #ShowUsYourMenu on Twitter to see what local spots may have special menus for the big day.

  1. Participate in local events on Saturday

Hundreds of local organizations, business associations, and nonprofits have signed up to host events in support of Small Business Saturday. Look through a list of events happening in your local community and head over to one closest to you for special promotions and activities.

  1. Learn more about the impact of small businesses, not just on Saturday, but every day

Small businesses help strengthen local economies by creating jobs and sustaining families and their communities. Want to learn more about why these businesses matter in your community? Here’s a list of resources that you can check out:

  • With the help of a $10,000 microloan, businesses with employees create or sustain an average of 4.8 jobs. Read more in Accion’s 2013 research report exploring the impact of microloans.
  • According to the November 2014 Sam’s Club/Gallup Survey, 19 percent of American microbusiness owners are veterans and 34 percent claim an annual income of more than $100,000 from their business ventures. Explore the survey here.
  • 92 percent of all U.S. businesses are microbusinesses, defined as businesses with five or less employees. In 2011, microbusinesses accounted for 31 percent of all private sector employment and contributed $5 trillion in economic impact. Read more in AEO’s research report on the economic impact of microbusiness.

Where are you planning to shop on Small Business Saturday? Let us know in the comment section below and share your photos and experiences on social media with us by tagging @AccionUS.

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